dgro
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A new track from my mix: the finale - the dgro rework
Full mix coming soon. Please enjoy and share!
A small taste of my mix. Please enjoy, dance and share the fuck out of this!
Call Me DJ - the dgro rework
Included tracks:
The Knocks - Dancing with the DJ (Jesse Marco Remix)
Carly Rae Jepsen - Call Me Maybe
Carly Rae Jepsen - Call Me Maybe (Madeon Remix)
Justice - We Are Your Friends
- 5 plays
- 36678 plays
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Tracks
- by DimitryMak
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Tweets
- Setlists & audio from #EDCNY days 1&2: http://t.co/N1yrZtnp cc @e1weiss @gosam @MarcusKRZ @ellactriciteeMay 20, 12 from web Reply, Retweet, Favorite
- #RANGERS taking care of business!
- Close out your friday in style and jam to this http://t.co/DUj2GWGv
- HAPPY FRIDAY - a new track from my mix to get you psyched for the weekend: http://t.co/DUj2GWGv - please RT, Like, +1, Share #Summer
- Lunch http://t.co/6jH0Bu5k
- And on another note, new Tallest Man on Earth: http://t.co/8L3FoG17
- The official #stratchattrack http://t.co/MrtKqc0u cc @jessebrightman @jsamps @philtoronto @ericmayville
- Hearing so much good music today. 1. Diplo's new track - http://t.co/x2uuz7v8
- Ok. #letsgorangers
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Photos
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me
me
- DAY IS: VaynerMediaDAY WAS: The OutCast Agency, Atlantic RecordsNIGHT ALWAYS: music, food, wine and art and stuff. My mixes: soundcloud.com/dgro
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Info
- Marketing and Advertising | Greater New York City Area, USEducationAdditional Information
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Posts
- Nov 03, 11
This is a good interview with Mark Zuckerberg. He shares insightful anecdotes and advice for a crowd of start-up founders and founders-to-be. Enjoy:
- Oct 24, 11
If you've ever seen this blog, you know I love projection mapping. With this work by W&K NY for the launch of Melo's new shoe, 3D Projection mapping gets taken to a whole new level:
- Oct 24, 11
Quick answer: I sure hope so! Check out this cool AR execution for the launch of the new VW Beetle:
- Jul 06, 11
Chris Sacca has a great story. This interview with Kevin Rose worth your time.
Foundation 07 // Chris Sacca from Kevin Rose on Vimeo.
Favorite point: Sacca looks for entrepreneurs who have lived, traveled or studied abroad. I agree 100% with the sentiment that those who have been in a country with people who speak a foreign language have to rely on creative thinking to communicate with the locals to get where they need to get and find food.
- Jun 09, 11One word in the above subject line is the problem. I’ll give you the time it takes to read this sentence to figure it out... “CAMPAIGNS.”Last night, I attended an Internet Week panel during which there was much discussion about influence and social media campaigns. If all you think about is campaigns, you are missing the whole concept of social media (I’m going to ignore the argument about the term “social media” for now as, for the sake of this post, everyone understands what I mean when I say “social media”). Social media makes a lot of things possible but at its core, it is an interaction platform. Let’s say you meet someone at, for example, an Internet Week panel. You find each other interesting and think you may want to do business in the future. You’ve generated enough interest to exchange information. You then never contact this person again. As a result, you will not do business. It’s the same with social media. A campaign is like that first impression that generates the original interest (aka a follow, Like, share, etc.). If you generate interest, you then NEED TO ENGAGE with people to get their business. And not just once publicly to 200 or so out of the tens of thousands of people amongst whom your campaign generated interest. Here’s looking at you, Old Spice campaign that people STILL incorrectly use as the shining example of social media marketing. Yes, it was brilliant to respond to tweets with videos on YouTube. No, it did not make sense that there was little to no engagement with the tens of thousands of people who expressed interest but weren’t given a video response. Responding on Twitter is so much easier and much more scalable than making a new video. Have a few people dedicated to interacting with the new followers (create one or so less videos to pay for this if need be). On top of all this, the Old Spice campaign was exactly that, a campaign. As Gary Vaynerchuk has pointed out many times, the marketers fell short because they generated all this interest and once the campaign was done, left the thousands of gained followers sitting there, stagnant.Social media is about the conversation. It’s about talking with people. It’s about generating relationships. Brands can use social tools to generate relationships with current/potential customers that then, if the cards are played right, turn into (greater) revenue-generating customers. But if all a brand is after is generating that follow or Like, they are missing the whole point. Talk with those who are interested in your product or service. Find out what they want. Provide them with value (tips, content, deals, whatever makes most sense). Show them how you can benefit their lives in some way, large or small. Turn them into happy customers who want to talk about your brand. The conversation on social platforms around brands is exactly that, a conversation. Stop thinking of social media as a one and done medium. Join in and add ongoing value.
- May 26, 11
I'm enjoying watching this digital marketing one-up-manship amongst luxury car companies. I first noticed Mini's move not too long ago: an iPhone based real-life scavenger hunt/game of keep away centered around a virtual Mini car.
Not to be outdone, Mercedes recently posted this case study video of their twitter-powered car race:
Mercedes-Benz Tweet Race from thepixel on Vimeo.
Clever. Clever indeed.
- May 04, 11
Lots of good stats in this presentation from Edelman's Steve Rubel. Worth a watch.
- Apr 26, 11
This is still hilarious. Refound it thanks to @awolk's comment on this much-talked-about post from @malbonnington
I know there is something contradictory about posting this video on my blog.
digital ninja from moon stuff on Vimeo.
- Apr 21, 11
Holographics are cool. This use of holographics in Burberry's Beijing show is a glimpse into the awesomeness to come.
Yet another example of incorporating technology into marketing in a clean and exciting way. The holographics are not the full story, they add to it and make for a dazzling user experience.
- Apr 18, 11Good slideshare reviewing how we use the web and how the web should evolve based on how we use it.View more presentations from Stephanie Rieger from yiibu
- Feb 28, 11
I'm not sure if the source of this data is totally accurate but the numbers are in the right ballpark. "Astounding" is the word that comes to mind.
The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.
- Nov 17, 10
“Transmedia” is all the rage these days. I have a better term for it: "Marketing". "Transmedia" is just a corporate-speak term for good marketing (and was actually coined around 1991 or 2003, depending on which source you look at).
Marketing has always had the best chance of success when a campaign is cohesive across media types/platforms and hits potential consumers from all sides. For example, one of the better marketing campaigns I can remember was for Godzilla (the more recent version with that P. Diddy take on Led Zeppelin’s Kashmir). The outdoor campaign was brilliant - First billboard: “His foot stretches from here...” followed by a second billboard half a mile down the highway: “...to here.” - but would not be nearly as powerful without the TV commercials and print ads tying the message together.So why all the hype around “Transmedia”? It seems marketers are looking for ways to explain that digital should not be thought of as a separate entity but instead fully integrated into overall campaigns. While consumers may not differentiate between the way they interact with the physical and digital world (with the rise of mobile, they are now intertwined more than ever), marketers do need to address digital as a different channel. Understanding marketing does not necessarily mean one understands marketing on the interwebs or the digital space in general. The proliferation of mobile will require yet more differing expertise. Digital is the most recent media to evolve. Digital and non-digital marketing should combine to create a compelling story. Just like a campaign involving print and TV was “Tansmedia”, so is a campaign involving print, TV and digital. The hype around “Transmedia” may be new but the concept is not. Now, let’s all return to getting our marketing messages through to consumers in whatever way we can. - Nov 11, 10
I can't get enough of this projection mapping stuff... This time employed by Ralph Lauren
- Oct 05, 10
Rather than read the rumors and speculation surrounding Twitter's new monetization scheme, why not watch and listen to everything explained very directly from the company's former COO/new CEO:
- Oct 04, 10
Cool to see this projection technology being used in new ways for advertising
- Sep 27, 10
Woot, Gilt, Cinderella Wine, the list goes on. These sites cut the noise and get people to focus. They succeed by offering a limited choice for a limited time.
In the below talk, psychologist Barry Schwartz discusses how the abundance of choice leads to worse experiences. Too much choice results in less positive experiences. - Sep 20, 10
When I find new music I like, I often say that I didn’t know what I was looking for but this is it. The latest example is the Sleigh Bells album - I didn't realize I wanted to listen to Electro-thrash-pop (I'm claiming this term) but apparently I do.
...And with that, I give you Malcolm Gladwell:
- Sep 08, 10
I'm speaking on a panel at this year's Digital Content Monetization conference. Use code DCM SPK53 for an additional 15% discount at the registration page.
- Sep 07, 10
With the emergence of location technology, this is the first time the web is part of your life as you live it; You don’t go out of your way to be part of the web. What emerges from here is yet to be determined but the possibilities are extremely exciting.
Before getting into this deeper, let's acknowledge that location is in its infancy: FourSquare just reached 3 million registered users, Facbook just launched Places, etc. Adoption is slow as real-world value has not become a norm. However, the potential of location marketing is just beginning to show itself. For example, Starbucks and Tasti D-Lite use Foursquare as a customer rewards program. While much of the conversation surrounding location technologies focuses on this use case, customer retention is only the beginning. Mobile is the great connector between our physical and digital lives. With mobile and location technology progressing rapidly, the use of digital in peoples' everyday tasks will increase and will make said tasks more convenient, productive, and generate new revenue models for companies.Once payment systems evolve (i.e. your credit card lives on your mobile phone), you get quite a potent mix by combining these newly accepted forms of payment with location marketing. Affiliate marketing can then move into the physical space. For example, one Saturday afternoon, you get a message to via The Gap to Facebook on your phone informing you that The Gap two blocks from your current location is having a sale. You go to the store and take your selected shirt to the counter. At this point, the salesperson scans the barcode on your phone which is attached to your credit card account. This transaction is registered with Facebook who then gets a cut of the sale to this third-party physical retailer (The Gap), for enabling the recommendation. (Note: I'm purposely avoiding the Facebook credist discussion here.)
It's also worth thinking about the possibilities of an improved shopping experience. Taking the above example, you walk into the Gap based on the Facebook message. You have shopped at the Gap many times before and everything you bought has been logged. This helps you as the consumer because rather than the salesperson recommending you buy the orange shirt you already own, you can already be directed towards the pants that match. (Note: I'm not going to go into the privacy discussion this evokes as many people have covered this topic already.)While we're not there yet, I consider this an elementary use of location and mobile technology. Where will this all go?
